Tory Burch: Her first fragrance

12.11.13


I was super excited when it was announced that Tory Burch was releasing her first fragrance, and as soon as the ad campaigns hit the magazines, I couldn't wait to pick up my first bottle.

I purchased my bottle at the Tory Burch boutique at the King of Prussia Mall in Pennsylvania, it seemed fitting that I buy it in the state that made Burch famous!

This expansion of the Tory Burch line has been long coming, and the fragrance was launched alongside color cosmetics and bath and body products. The creation of Tory Burch the fragrance was a family affair in every sense. The retro-looking gold and orange packaging was inspired by Burch’s mother’s collection of vintage perfume bottles, while the eaux de parfum itself–a “tomboy meets feminine” blend of vetiver, citrus, and florals–is a nod to her late father’s signature scent, as well as her brothers’.

As for color cosmetics, Burch is offering up a streamlined collection for women on the go, including a pink-nude lipstick (her signature shade), a rosy pink lip and cheek tint, a bronzer-blush palette, and a retractable all-purpose face brush. They are almost too pretty to use!

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